x-brands — branding, websites and managed marketing for owner-led businesses. Building brands since 1999 — starting with our own.
Already have a strong brand and website? We build on what’s working. The marketing runs on the foundation you have when it holds — a project is not the price of admission.
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2026 - What needed fixing
- A new brand and store from a blank page — no identity, no storefront, no catalog, no content. Two audiences to reach, the throttle kid and the daily rider, and a parts market where fitment is the whole question.
- What we did
- The identity from zero — emblem, lockups, guidelines. A scratch-built Shopify theme around a verified-fitment database covering 122 bike platforms, with a persistent garage selector and three product-page families. Sixteen dealer catalogs loaded. Then every channel run monthly: search, Google and Meta ads, social, email, marketplaces.
- What changed
- From a name to a live, selling store in under three weeks — brand, storefront and marketing as one build, run by one team. The full version of both things we offer, on a business we own.
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2025 - What needed fixing
- An IT solutions partner that wins work on a handshake and then loses it to a template WordPress site — the brand on the screen did not match the person in the room.
- What we did
- Kept the wordmark they had and built the system around it: type, color, voice, business card and social kit. Presented two full site concepts, then designed and hand-built the 17-page site that shipped.
- What changed
- A presence that closes the credibility gap after an introduction, built on what was already working rather than starting over.
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2024 - What needed fixing
- An established, family-run apparel business selling at scale on Amazon, with a template storefront that did not look or work like the brand.
- What we did
- Identity and design tokens, product photography, a custom Shopify theme and the Amazon listings, in one pass. In 2026, a full theme rebuild that removed the render-blocking build, and a branded transactional email suite.
- What changed
- A storefront built to convert and a marketplace presence that reads as one brand — with an ongoing inventory program behind it.
We build brands.
We’ve also built businesses.
x-brands is a family studio, building brands since 1999 — starting with our own. Alongside client work we run ventures of our own, and they sit in the gallery next to the client projects, held to the same standard: the software this site is hosted on, the system the studio runs on, a merch line.
It changes how we work. We know what a brand costs to run after it launches — so every project ends with a plan, the marketing is run by one accountable team rather than sold as tasks, and the founders are in the work from the first conversation to the last.
about the studio→︎
What’s the business, and what isn’t working?
A sentence is enough — starting from scratch, or building on what you have. We come back with what we’d do, what it costs and how long. Usually within a day.